In the world of craft shows finding those hidden gems, the show where we get to pave the way, is what we sometimes think it’s all about. But don’t discount the shows that have had a predecessor or two before us.
Those shows can turn out to be our personal gold mines. Why? Well, our business name and product has been introduced, it carries credibility and shows stability, if we support those who came before us it shows the heart of the organization that we belong too, and by following in their footsteps we show how the opportunity can be shared by many.
Keeping this in mind we need to make sure that we are positive about those who have been there before us. Support their names and listen to customers tell their stories, if they have any loyal customers that show up at your booth you may not make a sale but you will build your business. They may also have offered something to their customers that you have not thought of, stand behind what they promised. These will now be your customers.
This is the way that businesses are built, one customer at a time. One story. One real person. We have to make a choice to not always be looking to make a sale, but by listening and hearing what we each need. Really listening is an art in itself. The less we say the more we hear.
Have a great show,
Cindy
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